Women in Business
The Smart Way to Safeguard Your Biz Against Malicious Reviews
Once some lose cannon goes off on a mission of mass brand reputation destruction a marketing war has been started and you’d be wise to take this threat seriously. To avoid letting things escalate to the point where lawyers and litigation become necessary,...
A Good Example of a Bad Way To Handle Negative Customer Reviews
For some people, their own worst critics are themselves; for others, it is anonymous people onsocial networks like Facebook, Twitter, or review sites like Yelp. We live in an age where access to the Internet makes it easy for anyone to vent, post public...
The Dangers Of Using Automatic Follow Back Tools
Before I begin condemning automated tools and services that allow you to automatically followback people and other businesses on Twitter, I want to distinguish the difference between tools that you can use for free, or for a small fee, to help you develop...
Has Google Panda Ruined Your Business Website Traffic?
Algorithms are programs — not people — and they can mistake a good site for a spammy one, or a spammy site as a good one. With the last big Panda update, many larger sized, legitimate, reputable businesses, and information sites began reporting...
Why Social Networking Is More Important Than Adding New Content
Search engine optimizationexperts, and even Google itself, are constantly reminding website owners that content is king. Unfortunately, this phrase has been twisted in its interpretation and many business owners now think that all you need to do is add...